{"id":9637,"date":"2026-03-04T12:02:56","date_gmt":"2026-03-04T11:02:56","guid":{"rendered":"https:\/\/www.gosetti.net\/new-brand-image-new-era-this-is-how-we-are-positioning-ourselves-in-2026-with-a-new-look-and-continued-reliable-partnership\/"},"modified":"2026-03-09T12:24:31","modified_gmt":"2026-03-09T11:24:31","slug":"new-brand-image-new-era-this-is-how-we-are-positioning-ourselves-in-2026-with-a-new-look-and-continued-reliable-partnership","status":"publish","type":"post","link":"https:\/\/gosetti.net\/en\/new-brand-image-new-era-this-is-how-we-are-positioning-ourselves-in-2026-with-a-new-look-and-continued-reliable-partnership\/","title":{"rendered":"New brand image, new era: this is how we are positioning ourselves in 2026 with a new look and continued reliable partnership."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9637\" class=\"elementor elementor-9637 elementor-5694\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1880b545 e-flex e-con-boxed e-con e-parent\" data-id=\"1880b545\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76585086 e-con-full e-flex e-con e-child\" data-id=\"76585086\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;animation_mobile&quot;:&quot;none&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3449a4a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3449a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Blog<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77a4685 e-con-full e-flex e-con e-parent\" data-id=\"77a4685\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-18b627bb e-flex e-con-boxed e-con e-child\" data-id=\"18b627bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a65a227 e-con-full e-flex e-con e-child\" data-id=\"2a65a227\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-708dd470 elementor-widget elementor-widget-heading\" data-id=\"708dd470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New brand image, new era: this is how we are positioning ourselves in 2026 with a new look and continued reliable partnership.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d86b73 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2d86b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-6\">Discover Gosetti&#8217;s new brand identity: how we are evolving into 2026. Find out what&#8217;s behind the rebranding. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc276de e-con-full e-flex e-con e-child\" data-id=\"fc276de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8225901 elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"8225901\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:45,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gosetti.net\/wp-content\/uploads\/2025\/12\/Bildschirmfoto-2025-12-12-um-09.04.14-768x569.jpg\" alt=\"Bildschirmfoto 2025-12-12 um 09.04.14\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gosetti.net\/wp-content\/uploads\/2025\/11\/Logo_Gosetti_blue-e1763984858957-768x216.jpg\" alt=\"Wort-\/Bildmarke: Logo Gosetti Dokumentation &amp; Grafik GmbH blau\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a634980 e-con-full e-flex e-con e-child\" data-id=\"a634980\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f168a0 elementor-widget elementor-widget-heading\" data-id=\"7f168a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why a 25-year-old brand is reinventing itself<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dacbe7f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dacbe7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-6\"><p>In 25 years, we have constantly evolved. We have implemented new tools, new approaches and current trends for our customers. And that&#8217;s why we asked ourselves: does our brand still reflect who we are today and what we deliver for our customers?  <\/p><p>The answer was a clear no.<\/p><p>Gosetti stands for solid technical documentation and 3D visualization &#8211; reliable, precise, Swabian thorough. We have constantly developed for our customer projects. Now it&#8217;s time for our own brand image to do the same.  <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfff909 e-con-full e-flex e-con e-child\" data-id=\"bfff909\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da437df elementor-widget elementor-widget-heading\" data-id=\"da437df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From documentation to innovation: our development<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4bf34d elementor-widget elementor-widget-heading\" data-id=\"e4bf34d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The beginnings: Technical precision<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1659777 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1659777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-6\"><p>Founded as a specialist for technical documentation and data services, Gosetti has built up an excellent reputation in mechanical engineering over the years. Operating instructions, technical illustrations &#8211; this is how we have built up a large customer base. <\/p><p>Our customers appreciated the precision, reliability and in-depth technical understanding.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ef61b elementor-widget elementor-widget-heading\" data-id=\"c8ef61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Further development: 3D visualization<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c3853 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a0c3853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-6\"><p>With the advent of powerful 3D software, we recognized the potential early on. Why just draw a machine when we can bring it to life in 3D? <\/p><p>The step from technical illustration to photorealistic 3D visualization was more than just a technological upgrade &#8211; we were able to realize clear added value for our customers with this division.<\/p><p>Suddenly, customers could present their machines before they were built. Marketing teams had impressive sales materials long before the first prototype rolled off the production line. And machines could be clearly presented at trade fairs without having to be fully assembled on site.  <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65df3ca elementor-widget elementor-widget-heading\" data-id=\"65df3ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The present: VR, AR and interactive applications<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d69b6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f3d69b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-6\">\n\nToday, we develop interactive VR and AR applications and advise companies on how to use visual technologies strategically.\n\nOur projects include:\n<ul>\n \t<li><strong>Augmented reality applications<\/strong> for trade fairs and sales<\/li>\n \t<li><strong>Interactive 3D configurators<\/strong> for complex product variants<\/li>\n \t<li><strong>Virtual reality training<\/strong> for maintenance and operation<\/li>\n \t<li><strong>Animated films<\/strong> for marketing, sales, training and trade fairs<\/li>\n<\/ul>\n<br><strong>The problem is that<\/strong> our previous appearance did not quite live up to its promise.\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f49e21 e-con-full e-flex e-con e-child\" data-id=\"2f49e21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57bca83 elementor-widget elementor-widget-heading\" data-id=\"57bca83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The vision: Where Gosetti is going<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5abb029 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5abb029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-6\">\n\nOur goal for the next 5 years is clear: we want to become <strong>the leading partner for industrial visual solutions<\/strong>.\n\nThis means:\n<ul>\n \t<li><strong>Technology leadership<\/strong> in <span style=\"font-size: 16px;\">AR\/VR and interactive applications<\/span><\/li>\n \t<li><strong>Strategic consulting<\/strong> at C-level<\/li>\n \t<li><strong>Sustainable solutions<\/strong> for a digital industry<\/li>\n<\/ul>\n<br>The new brand identity is the first step on this journey.\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7852e11 e-con-full e-flex e-con e-child\" data-id=\"7852e11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c867bdd elementor-widget elementor-widget-heading\" data-id=\"c867bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion: Why this step was important now<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a1757 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a3a1757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-6\"><p>Brands are more than logos and colors. They are promises. Positionings. Self-image.   <\/p><p>Our new brand identity communicates who Gosetti is today: an innovative, technology-driven partner for companies that want to make complexity visible. Who have understood that visualization is not a &#8220;nice to have&#8221;, but a strategic success factor. <\/p><p><strong>We invite you to become part of this new era.<\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1158c0d elementor-align-center elementor-mobile-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"1158c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:83}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gosetti.net\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More blog posts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover Gosetti&#8217;s new brand identity: how we are evolving into 2026. Find out what&#8217;s behind the rebranding. <\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360,2,403,359],"tags":[],"class_list":["post-9637","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-allgemein-en","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New brand image, new era: this is how we are positioning ourselves in 2026 with a new look and continued reliable partnership. | Gosetti Dokumentation &amp; Grafik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gosetti.net\/en\/new-brand-image-new-era-this-is-how-we-are-positioning-ourselves-in-2026-with-a-new-look-and-continued-reliable-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New brand image, new era: this is how we are positioning ourselves in 2026 with a new look and continued reliable partnership. | Gosetti Dokumentation &amp; Grafik\" \/>\n<meta property=\"og:description\" content=\"Discover Gosetti&#039;s new brand identity: how we are evolving into 2026. 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